Shaping a path towards a sustainable bio-based paper bottle solution

BillerudKorsnäs

#concept #innovation #insight #sustainablepackaging

Challenge
As innovators and designers, we understand that packaging plays as much a role in the consumer experience as it does in creating waste. Today, we also know that we have the power to answer to both consumer and environmental demands by challenging conventional packaging and developing alternatives that will one day become the norm. Replacing materials that threaten our planet and minimise waste, ultimately, lending a hand to shape a path towards a more sustainable future.

Solution
The Paper Bottle Project creates a collaborative platform between BillerudKorsnäs, GROW, multi-disciplinary experts in tech and leading Brand Partners of various categories. We do this together to embark on an explorative journey with a mission to create a bio-based paper bottle solution that leaves a minimal to neutral environmental footprint for global benefit.

For the design of this new bottle solution, it was important that the structural and graphic language not only mirror our collaborative process but also embody the natural harmony between material, design and manufacturing. The result became an interplay of form and identity that could appeal to a broad range of potential brand owners, and yet represent a unique visual language with characteristics that stay true to the origins of the material. Made of virgin pulp derived from the Scandinavian forests, the visual direction for the concept’s design as we like to say, was born from the woods.

We aim to challenge conventional
packaging and developing alternatives
that will one day become the norm.

One challenge was to create a form
and identity that could appeal to a broad
range of potential brand owners.