Dieline Award 2020
Pearl – award winning
And the Dieline Awards 2020 for Plastic Free Innovation of the Year goes to:
Grow, for their breath-taking work with Pearl
for BillerudKorsnäs and Syntegon!
Dieline – the world’s most visited packaging design website – highlights the importance and value of packaging design for brands in today’s world. To win Dieline Awards prestigious and important category Plastic Free Innovation of the Year – is a global recognition that we are extremely proud of.
Grow wins the price for our cooperation with BillerudKorsnäs and Syntegon regarding their revolutionary Shaped Paper Pods solution, which challenges single use plastic for real!
From idea to shelf in 3 steps. It’s not every day a new packaging solution is born. A new shared innovation requires an advanced level of collaboration and in this case multiple disciplines working together in one process with a shared vision. Three years ago we created a prototype called “Hinoki” based on a material called FibreForm that later became a machine & material concept creatively called “Grow”, which pre-launced at the last Interpack. Now the system is real and ready to replace single use plastics in multiple categories. Over time as bio-barriers are developing the system will become 100% renewable & recyclable. And in certain applications it already is!
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For a long period of time, without much reflection on environmental impact, the packaging industry has developed portion packaging primarily made of plastic. A standard that BillerudKorsnäs, together with manufacturer Syntegon and Grow as conceptual design partner, wanted to challenge by developing more sustainable fibre-based alternatives with a premium look and feel.
Portion packaging is used for a variety of products and are common often as free product samples among customers in the beauty and skincare industry. But sustainability is not enough to create the packaging that discerning brand owners need to present and differentiate their products. In competition with plastic, which can easily be molded and designed for unique product experiences, expectations are no less on portion packaging made of paper.
Pearl, shaped paper pods, is a result of our joint development of paper portion packaging together with BillerudKorsnäs and Syntegon, building on two previous projects: “Hinoki”, reflecting that modern female travelers’ need ‘portion’ sized solutions for skin- and body care during short business trips. A project followed by the creation of a paper pod of seeds that can be planted directly into the soil
Inspired by life and shapes of the sea, we then conceptualised the project named Pearl. What makes it special are the 3D-properties enabled by the FibreForm paper and manufacturing technology. Resulting in unique tactile experiences and embossed shapes of
the paper shell, driving new business opportunities.
Contributing with our innovation and design skills to improve portion packaging, is a great feeling. To us, Pearl is a beautiful portion pack born in nature, formed by the sea. Proving that new materials and technologies can add value to businesses and brands.