The New Carnegie Brewery is a small Stockholm brewery with a bright and curious soul. Housed in the old Luma lightbulb factory on the waterfront of Hammarby Sjöstad, the spirit of their location is part of everything they do.
Our redesign began with the creation of a new brand platform, which (literally) lit our path forward. Nothing could symbolise the brand better than the iconic Luma lightbulb shape. This became our starting point, and the redesign evolved from there – from a refined and timeless logotype that could be integrated in the bulb to a typographical system and bright colour palette that would dictate the design of the labels.
The beers brewing at NCB are a constant source of exploratory delight and expert craftsmanship, and now they have a design that is as luminous as their spirit. Shine on, you glorious bastards!