Long perceived as a consultancy selling hours, ÅF needed to reposition itself to reflect their actual capabilities in a better way — as an engineering and design company dedicated to creating sustainable solutions for generations to come.
As part of the brand strategy work, the refreshed brand promise, Making Future came to life as a culmination of everything ÅF does and stands for — providing leading solutions for generations to come. Changing the perception of what a company is, does and stands for, starts slowly, and at ÅF it started from the inside — the very people who work with Making Future every single day. To get the company aligned and excited about the new brand promise, we created a communications concept, including a brand vision film that was then launched at an internal event to rally and create internal engagement and understanding.
Making Future came to life as a culmination of
everything ÅF does and stands for — providing
leading solutions for generations to come.