Long perceived as a consultancy selling hours, ÅF needed to reposition itself to reflect their actual capabilities in a better way — as an engineering and design company dedicated to creating sustainable solutions for generations to come.
Future in the making Solution
As part of the brand strategy work, the refreshed brand promise, Making Future came to life as a culmination of everything ÅF does and stands for — providing leading solutions for generations to come. Changing the perception of what a company is, does and stands for, starts slowly, and at ÅF it started from the inside — the very people who work with Making Future every single day. To get the company aligned and excited about the new brand promise, we created a communications concept, including a brand vision film that was then launched at an internal even to rally and create internal engagement and understanding.