Helping brands tell their stories since the launch of the iPhone (2008). Since then, obsessed with digital communication and crafting a killer subject line. A refiner, strategist, fashion enthusiast, problem solver, pizza lover and Gemini all wrapped up in one.
Strategic Brand Advisor with a heart for brand driven business strategy and creative concept development. Entrepreneur with broad experience from both consultant and client businesses. Passion for crossfit, golf and skiing.
Linn is a talented packaging and graphic designer with a warm character and a spirit for co-creation. With an extensive range of creative abilities, an affinity for trend-watching and knowledge in sustainable design, Linn strategically blends form, function and aesthetics in her work. Always determined to bring more value to the brand, Linn is as versatile in her skills as she is detailed in her approach to design.
It looked like Lasse would become a teacher, but his talent for ideas, layout and design made him pursue his career as an art director. Lars is a keen photographer in his spare time – a good match for his picturesque house in Mora, Dalarna.
Miles is a strategist who found his balance between writing meaningful copy and developing innovative concepts. A Californian in love with the land of lagom – when not at work, you can find him at foreign grocery stores, abandoned buildings or the local botanical garden.
With experience from both agencies and the customer side, Peter brings his passion for innovation, branding and business development into managing client relations and leading agency project teams. Before joining Grow, he worked as a management consultant, Marketing Director within consumer goods and entrepreneur in digital services.
As a member of the strategy team, Claudia continues to explore brand strategies that translates to the many channels and rapid transformation of the digital landscape. Being a restless soul, she is constantly seeking new skills and experiences. Right now, it is learning to play the piano and finding the best vegan burger in Stockholm.
Passionate about user-need driven innovation, Theresa thrives in engaging customers and design offerings to deliver value. With a versatile background in design business management, industrial design and education, she’s always up for a new challenge. She believes long weekends are made for traveling.
Johan is a Designer in every sense of the word, the profession and the art. With an established career in graphic design for branding, packaging and beyond, Johan has a talent for telling stories through exquisitely crafted visual worlds. Apart from having impeccable taste, being strategic in his approach and imaginative in his character, Johan’s work is as inspiring in-progress as it is in final form.
Creative brand builder and strategic copywriter with a heart for concept development and business storytelling. Retired punk drummer. Passion for books, music, white wine and running shoes.
A modern jazz connoisseur, appreciated lecturer and strategic marketing pro with over 15 years of experience from developing and commercially activating brands with a digital core. Tobias is responsible for developing our offerings within digital brand development. A member of our Strategy team who believes all brand are social.
Axel is a Concept Designer that has studied everything from philosophy to visual communication and works mostly with three dimensional objects. His expertise lies is the relation between emotions & shapes.
Focused on analyzing and understanding market trends and consumer behavior, Sofie delivers insights that help Grow customers understand the implications, opportunities and actions needed for developing their brands and businesses. Not surprisingly, she also loves international newspapers and culture in all forms.
PR and strategy-savvy Client Director Emilie always has sense for anything worth communicating in a project. Passionate about leading teams, she believes the road to success lies in involvement and contribution. Learning how to read at four years of age, Emilie grew up with a book glued to her hand. Equally fascinated by people and great stories, reading is still one of her favourite things to do.
Isabelle is our beloved Creative Director and a highly sought for jury member to many of the world’s most prestigious design awards. Her bouncy, golden locks mirror her free spirit, and her favourite leather trousers embrace her steadfast ability to lead her team to greatness on any kind of design challenge.
After many years on the client side, Linn decided to use her experience as a consultant. As before, she is focusing on developing innovation- and brand strategies as well as communication platforms for diverse industries and clients. That is, when she’s not managing three children, renovating furniture or making a perfect ceviche.
Born in Jordan, grown up in Sydney, lived in Paris and New York, and with a background in the art, fashion, and editorial worlds, Niclas brings many influences to creativity. Steering Grow teams for different clients and projects. Niclas has painted all his life, still doing so whenever he can.
Always striving to make the complex simple and actionable, Heidi is a strategic thinker and creative service designer focusing on frameworks for innovation management. She is also an ambassador for co-creation and Argentinian tango, which goes hand in hand… it does take 3 to tango – you, me and music!
Half Danish, raised in Östergötland and with a penchant for writing music and mimicking dialects, Johanna brings many talents to work. With a background in strategic communication and marketing psychology from Lund University, she creates inspiring and meaningful content in our own channels, when she’s not busy assisting in our projects.
Why do people say one thing and do another? Professionally curious Naama is always seeking an answer. She labels herself as a slash-er: insight/innovation/strategy/concept/copy/coach. In her spare time, you’ll most likely find her reading – one book on kindle, one on paper and one in-ear. Always looking for new things to learn, she has recently been dabbling with poetry, silver-smithery and folding clothes KonMari-style.
Constantly striving to evolve as a designer, breaking barriers and crafting new ideas, Johan brings strategies to life – from fluffy concepts to tangible creation. Always trusting his inner compass to guide him through life and make the right choices. To balance it all, he unwinds in the vertical world of rock climbing.
Mirjam is a future researcher and innovation maker who’s constantly in tune with the world around her. She has epic adventures to tell from her travels, the most down-to-earth vibe that makes any situation feel warm, and a sixth sense to foresee what’s to come.
Meet a creatively driven, ‘sleeves rolled up and involved’ international marketing executive and brand strategist. Stationed in New York. Summer house in Stockholm. Peter is a father of 2, husband of 1 and avid outdoor sports enthusiast with a particular passion for sailing.
Erik is the real deal Strategy & Innovation Director. With many years of experience in creating growth within FMCG, Erik is results oriented and has a strategic and analytical way of working that goes hand-in-hand with his creative mind-set. The best thing about Erik? He’s prepared for anything and everything, and he’s the kind of guy you’ll want by your side if anything goes wrong.
Adrian loves the contrast of wrenching on vintage motorcycles, experimental home-cooking and creating the next generation of brands. Raised on a digital diet, this positive and fashion-savvy strategist is a member of team Client Development where he brings meaningful communication to life.
With over 30 years of experience from various advertising agencies, Nilla enjoys her work as much as she did when she started. A true team player with an aptitude for multitasking and keeping several projects flying at once. Self-proclaimed office mom. When not at work, she loves to spend time with her daughter.
Final artist with one eye on the big picture and the other on the tiny details. Member of the Design team. Spends most time off work riding, wrenching or thinking about bicycles. Coffee connoisseur.
Strategic and visionary creator with a passion for concept development and storytelling. Member of the strategy team. Likes speeches as well as small talk and singing. Running gives her energy. Loves dinners. Constantly looking forward to breakfast. Usually happy.
Our creative project manager Mirja’s experience stretches over 15 years, working with Swedish, Nordic and global brands at several renowned agencies. With a knack for project administration and a mix of degrees from universities in Florida and Dalarna, she’s comfortably on top of production processes, start to finish. Literally allergic to cold weather, and therefore escapes the cold Swedish winter as often as possible.
Visualizer with a sense of accuracy and quality in strategic design, and with a penchant for PowerPoint. A notorious hard core collector of vinyl records, sneakers and t-shirts.
Julia is our Insight and Innovation Director, with a background in anthropology, political science, and environmental studies. An advocate for sustainability and a die-hard supporter for real-world explorative research. When she’s not exploring for work, Julia is out climbing or skiing. But if you don’t find her on a mountain top, she’s most likely at boxing boot camp – kicking ass of course!
Designer with a focus on functional, long-lasting design. Christer particularly enjoys brand language and packaging assignments. Off work, you will find him in the garden, in the kitchen or among arts and antiques.
Meet Grow’s feelgood and keep-up-the-spirit specialist. Lisa combines her chatty, social talent with hands on proactivity. From assisting in HR tasks to helping out with financially related assignments. Funny and always caring, according to herself.
Based in Stockholm, traveling the world, on top of trends – Claes has a nose for how brand owners can create new experiences through the most unexpected collaborations; from food, fashion and design to technology and music. He has been part of Grow’s licensing offering for several years.
From Mos Def to Mozart, Meys’s career background is just as eclectic as her music taste. With her broad experience on the client side from global brands within FMCG, she is driven by finding new paths to create real business results while staying true to the brand and end-users. Working today to improve tomorrow.
With a passion for classical piano and studies in Business and cultural studies, Eunji left fast-paced Seoul for love and new adventures in small town Stockholm. Her focus, ability to listen and make sense of large amounts of data makes her a great Insights & Innovation Analyst as well as a Project Manager in any Grow project.
Mats is an independent consultant serving as Grow’s advisor on all things circular economy. A chemistry PhD with a passion for how to transform business to a model that is truly sustainable, he draws on an insatiable curiosity for how things work to never stop learning.
Andreas is a Design Director with a deep affinity for the ocean, having spent half his life riding waves and chasing adventures. He delights in the moment, approaching things from a different perspective and seeing beauty everywhere.
Asmira is a Client Manager with a heart of gold. She has a talent for making projects run smoothly from beginning to end and is as famous for her minute-by-minute planning as she is for her super-sonic sneezes.
Ask Helena what drives her and she’ll answer: empowered people, collaboration and structure. Believing that forming teams where engaged people are allowed to grow is key to a great workplace. With a long experience and passion for leading and developing organisations, she’s reminding us all daily to embrace the importance of culture.
Maria is our cherished Controller. With a background in Finance and a master at speedy number crunching. She loves the ambiance of creative spirits and keeping projects on track while guiding the company towards a successful future.
A problem solver around the clock, Kim is an Industrial Designer from Umeå University with many talents and who likes to fix things herself. From plants and posters to interior decorations and not least the office 3D printer she uses to develop prototypes and visualize packaging concepts. To relax, she often visits the Bergius Botanic Garden.
Distilling complex strategies, real human insights and cultural phenomena into simple ideas. A firm believer in finding the right problem to solve being the trickiest and most important part of her job. Loves traveling, a perfectly balanced flush-left and stylish Italian grannies in old Fiats.
When not skiing or at sea Andreas is one of the founders, chairman and managing partner of Grow. He has spent his entire career working in the intersection of international brand-driven business development and business-driven brand development. Between six and thirteen years of age he was the star of a series of TV commercials in Finland.
A trained business strategist and creative Master of Engineering with a knack for problem solving and clarifying complex strategies. As a member of team Strategy, Delara is happy to share her interest in tech, branding, music and design.
As a scientist and entrepreneur, David has worked at research institutes across the globe to develop and implement sustainable material innovation and solutions. A consultant serving as Grow’s advisor, with a passion for traveling, hiking, open source and the future.
From an internship in New York, a bachelor’s degree in economics and studies at Hyper Island, Sofia unites her skills within culture creation, tech and branding as a member of the Strategy team. She also has a knack for deep conversations and delicious dinners.
Cecilia is a versatile brand strategist and marketeer who has been known to mutter that there’s not anything in the field of marketing she hasn’t done. When not building brands; horses, clothes, music, perfumes and dogs are all high up on her list of things worth spending time and money on.
Producer with an eye for details without losing the bigger perspective. Brings structure to chaos. Loves planning and taking part in photo shoots. Mari has a somewhat unhealthy passion for old vases.
Self-acclaimed business hippie Sabina curiously explores and connects design, psychology, change management principles and branding to help organisations navigate into the future. When she’s not fortune-telling at work, she likes to be in the now, pretending to be a photographer and playing peekaboo with her toddler.
Driven by curiosity and a passion for branding strategy, this early bird from Östergötland is often first at work exploring the driving forces of companies and consumers. Kajsa has extensive experience from working with marketing in the insurance industry, but also as a self-employed consultant helping start-ups. When not at work, you’ll sometimes find her listening to a pod, running along the shores of Söder.
Liselotte is a former skier, soccer player & creative director turned CEO via Kalix and New York. With both feet, firmly on the ground, and a head preferably above the clouds, Lisa is always imagining a better tomorrow.
A creative consultant, passionate about simplifying the complex and helping organisations build meaningful engagement with both customers and employees. Amanda leads our UK practice where she advises clients on brand, design and innovation strategy. When she is not working on transformation programs you will find her at a London food market or walking her pug on the English countryside.
A committed business relations specialist with a holistic perspective on strategies for integrated communication. A strong believer in true partnership spirit and straightforward customer dialogue. Once a promising teenage actor, and ever since seeking new challenges.
Born in Finnish Lapland and a long term Londoner, Client Director Sara is now settled in Stockholm with a husband, two kids and a sausage dog. She has a global marketing background from big corporations in the FMCG and beverage industry. When not at work, she likes to illustrate and create apps – maybe you’ve heard of the Nampa apps?
Advisor within technology innovation and Internet-of-Things for brands. Markus has a background as an entrepreneur and from working within FMCG with connected packaging and retail innovation, combining marketing and technology.
Elin is a senior advisor in future research and a PhD candidate in Economic History at the Stockholm School of Economics. Constantly curious about trends and their historical roots and future direction, she is an experienced analyst who can work through large amounts of information and draw the most important conclusions. Not to mention she can also stand on her head!