Soaring Falcon

Soaring Falcon

2017.06.14

We are excited and honoured to yet again be entrusted with repositioning and redesigning the iconic Swedish beer brand, Falcon.

The process, that began back in 2015 has finally hatched a complete range of Falcons, proudly bearing their Falkenberg origin and celebrating the people that have been brewing the beer for generations. In a great collaboration with brand owners Carlsberg Sweden, we’ve developed a clear, bold and contemporary design. We put the proud Falcon at the centre of attention and allowed it to shine, because in a commoditized market with an ever-increasing number of products, it takes less to stand out more.

Let the new Falcon soar. Cheers!

#branding #graphic #packaging