Who we are

As holistic brand development partners we merge strategic and creative thinking to uncover key opportunities for our clients

Founded in 2004 and headquartered in Stockholm, we have been driven by a desire to future proof brands and businesses from the outset. Taking a holistic approach, we apply all relevant perspectives to understand the entirety of our clients’ business and context – and over the years we’ve been working with and shaping some of the most iconic global brands as well as up-and-coming startups.

Future proofing brands and businesses is for us synonymous with sustainable growth. This requires a successful balance of different perspectives – including financial, environmental and social.

With the aim to build businesses for the long term, we act as catalysts for change in a positive direction, ensuring not just demand and relevance but a meaningful and lasting impact.