Be BIG and small

Last week we at GROW hosted our #2 Future Proof Seminar on the topic “be BIG and small” together with our friends on the recently launched initiatives PINC and SPARX

Welcome STIM

We are proud to be part of building and reshaping the future of STIM.

STIM makes sure that money from those who use music in their business, goes to the music creators.


GROW joins Digitalist Group

We have some exciting news to start off this week — we are now part of Digitalist Group.Together, Grow and Digitalist will form a brand consultancy and creative software company with a global footprint and focus on specialist competence within strategic brand development, innovation, design and digital transformation.

Isabelle Speaks at the Dieline Conference

Our very own Creative Director Isabelle Dahlborg Lidström is honered as one of the speakers to be a part of at this year’s Dieline Conference held in Boston April 30th – May 3rd. 

Be sure to head over to to register for tickets and follow updates from the event.”


We are proud to be part of building and reshaping the future of taste with PINC. A a think-tank for radical innovation in and around the food industry. PINC is an incubator to the food and beverage company Paulig Group.

Welcome Arena

We are proud to announce and welcome as a new Global client at GROW.

Welcome Alder

We are proud to announce and welcome as a new Nordic client at GROW.

Alder is a Sweden-based company that makes majority investments in the Nordic sustainable technology sector.

They contribute to building strong Nordic companies that can make their mark in the international arena.

Welcome JC

We are proud to announce JC Jeans Company as a new client at GROW, leading them on their journey of change.

JC Jeans Company has been present in the Nordic market and offered customers jeans garments since 1963. Headquarter in Stockholm, the main owner of JC Sverige AB is Chinese Denim Island AB.

StockholmMediaWeek 2018

Again we have the benefit of creating the visuals and the program for StockholmMediaWeek. This year it’s all about cash cows, flies and elephants in the media room.

Today, International Women’s Day, we start our initiative for more girlpower in society – Tjejstafetten.

It is Sweden’s first public relay race for women; with loops in beautiful Lill-Jansskogen and start, change and goal at Stockholm Stadium on Saturday, October 6 – a unique venue for entertainment and events for both participants and audiences.

Welcome Volvo Group

Welcome Volvo Group

We are proud to announce and welcome Volvo Group as a new global client at Grow. The Volvo Group is one of the world’s leading manufacturers of trucks, buses, construction equipment and marine and industrial engines. The Volvo Group, with its headquarters in Gothenburg, employs about 100 000 people, has production facilities in 18 countries and sells its products in more than 190 markets.

Innovation possibilities for brands
in the Circular Economy

It’s a future proof breakfast and you’re invited!

Join us over breakfast as we discuss and debate business opportunities within a Circular Economy. Sharing the spotlight are Grow’s Sebastian Tarkowski, Innovation Catalyst and Inspirational Speaker and special guest, Dr. Mats Linder, Circular Economy Expert at the Ellen MacArthur Foundation.

Innovation by collaboration always wins!

As if exciting merger news wasn’t enough! We’re proud to announce that our first award together as one new Grow is an IF Design Award 2018. Read more about the case and the collaboration with BillerudKorsnäs and Bosch. 

Fortum turns to Grow for help with brand strategy

Finnish energy giant Fortum has turned to Grow as a partner in developing its global brand strategy. We look forward to bringing our best knowledge to the table to make a positive impact on Fortum’s future growth plans.

Grow and NINE will join forces

By doing so, we will strengthen our offering within strategic innovation and packaging design. Together, we are now 50 friendly colleagues coming together in our beautiful space at A house.


Med #sistabriefen tas första steget mot en storstädning av hela vår bransch. Vi på Grow börjar förstås hos oss, och vi börjar idag.

How to create lasting customer value?

Grow’s Managing Partner, Andreas Rosenlew, on the subject of brand-driven customer value design as the engine of demand growth at Telia’s Digitalist TV event in Finland.

Watch the full talk from the event on the below link.

ÅF Making Future

Our friends at ÅF have just unveiled their new brand strategy, which sets to reposition the company from an engineering consultancy to a provider of leading engineering and design solutions for generations to come. We’re so proud to be part of the journey!

Swedish Design Prize
Second Nomination

We now celebrate two nominations for 2017!

Now it’s the turn of our sharp design work on developing an all new visual identity for Eniro to be nominated in the Graphic Identity (3A – Identitet – Grafisk identitet) category of the Swedish Design Prize.

The “Psychology on paper” campaign for Arctic Paper, inspired by psychiatrist Hermann Rorschach’s ink blot tests in the 1920s, has already been nominated in the Information Print category.

Are we proud? Of course! Do we want to win? Absolutely!

Svenska Designpriset Nomination

Svenska Designpriset and Grow has proved to be a successful combination. After a previous win two years ago, we now celebrate being nominated again.

The campaign “Psykologi på papper” for Arctic Paper, inspired by psychiatrist Hermann Rorschach’s ink blot tests in the 1920s, has been nominated in the Information Print category.

Breaking News with Carl Adam Frisk

Grow’s Head of Stories Carl Adam Frisk last night appeared as a guest on Breaking News with Filip och Fredrik to provide his view on short-term vs. long-term effects of PR and the importance of aligning the PR-story with the long-term brand story.
See full clip here:

Your story is your strategy

Stories don’t just drive brands, they are the driving force in everything that we care about. Concept Developer & Copywriter, Kathy Almén shares the second post in a series of posts by team Stories, providing their point of view on brand stories as well as giving a few tips on how to craft your brand story.

New identity for ÅF Offshore Race

ÅF Offshore Race 2017, the classic sailboat race around Gotland, has started and as ÅF’s brand strategy and design partner, we’re proud to have added new energy to the competition through a new visual identity. Through the combination of three tight, leaning sails and a characteristic typeface, designer Lars Andersson has created a logo that captures the nerve and legacy of the event. To all crews and boats participating this year, good luck on your voyage.

Brands don’t engage people — stories do

Stories don’t just drive brands, they are the driving force in everything that we care about. Head of Stories, Carl Adam Frisk provides his point of view on stories, and gives a few tips on how to kick off the work towards finding your brand story.

The brand consequences following the horrible Stockholm attack

The horrific attack on April 7, 2017, will be remembered for a long time. In addition to the lives lost and people injured in the attack, at the heart of our capital, there were also major consequences for companies like Åhléns and Spendrups, who were caught in the middle of the attack. Grow CEO, Johan Almquist, discusses with SvD Näringsliv, the brand dimensions and crisis management for Spendrups and Åhléns, and how they both handled their crisis management very differently. Read the article here: 

Grow transitions Sonera to Telia in Finland!

Two clear, strong and prestigious national Finnish operator brands – Sonera and Tele Finland – now become one: Telia.

This makes the Finnish subsidiary a more integral part of the international TeliaSonera Company. The new brand will also be the largest in the market, from day one.

We at Grow are proud to have been the strategic partner throughout this transformation process. Telia, Thank you for your confidence!

The psychology of being creative?

Grow’s partnership with Arctic Paper continues, this time with a pan-European campaign for Munken Design Range, celebrating the interplay of paper, psychology and creativity. Inspired by psychiatrist Hermann Rorschach’s famous ink blot test, we have made our own patterns for the beholder to interpret. All presented through an integrated communications activity on print, in digital, mobile and social media.

The Light of Things

We are proud to announce that a Grow-initiated partnership between Helly Hansen and Light-Flex has won the ISPO Award in the Outdoor Segment, and the Safety & Security category at the Wearable Technology Innovation World Cup. Integrating Light-Flex panels in the garments makes the wearer visible even in the absence of an external light. In addition to being the project matchmaker and developing the Light-Flex brand, Grow has helped promote the joint venture through developing sales presentations, films and press materials.


BRA better best!

We are happy and proud to be part of the digital journey that has taken BRA all the way to the top. When IATA handed out their awards for most effective and usable digital solution, BRA received the Fast Travel Platinum Award, as the first regional airline ever.

As good as gold

Sweden’s most attractive employer for master of science engineers 2016. Congratulations on your number one ranking, ÅF. This is truly a well-deserved achievement. Let’s continue to grow together.

Eniro has chosen Grow as their transformation partner

Eniro has chosen Grow as their strategic and creative partner to support in the extensive transformation process ahead. Operating in the Nordic region, Eniro is a leading search company based on a focused business concept – to make it easier for buyers and sellers to meet.

“We have chosen Grow as our Nordic business strategy and creative partner due to their extensive experience in driving and implementing large transformation projects as well as their ability to work strategically and conceptually in a constantly changing digital market,” says Örjan Frid, CEO and member of the board at Eniro.

Working with the
future of mobility

It is now full speed ahead for our new partner, NEVS (previously National Electric Vehicle of Sweden) that has bought the main assets of Saab. For a major launch, Grow has helped NEVS develop a new brand identity, story and communications approach, embracing Saab’s strong spirit of innovation while focusing 100% on electric cars and new thinking around mobility solutions.

Malibu X Redfoo

Stefan Kendal Gordy, better known as Redfoo, is an American singer, dancer and rapper who has teamed up with Pernod Ricard-owned rum brand Malibu as their summer brand ambassador. The joint venture has among other things resulted in a cool, specially branded collection of clothes and gadgets, designed by Grow as part of our Brand Licensing offering.

EasyPark chooses Grow
to reach a larger audience

At Grow, we are happy to introduce our new client and partner, EasyPark. The tech start-up has chosen us as their strategic communications partner. EasyPark is known for their innovation in technology and services within digital parking ecosystem. Given Grow’s new mission to combine brand strategy, design and communications, and EasyPark’s vision to become more meaningful to people, our partnership seems like a perfect fit.

Koskenkorva returns
to its roots

Sometimes the best way to make progress is looking back. Grow was assigned to develop a new identity for the iconic and award-winning Finnish vodka Koskenkorva. Our design team has developed a new bottle and labels for the entire product range with clear inspiration from the origins in Koskenkorva, a small village in southwestern Finland.

Grow rolls out Sweden’s
largest taxi company

Since autumn 2015, Grow has been a part of the strategy process and developed the visual identity for the largest nationwide taxi organisation, Cabonline Group. Part of the process has involved a merger of their major brands, Taxi 020 and Taxi Sverige, to form the country’s largest taxi company. The new brand rolling the streets is named Sverigetaxi.