Grow

Grow and sandellsandberg are very proud to announce that we have been selected  as the partner for the development of the Swedish pavilion at the EXPO 2012 world fair in Yeosu, South Korea. The client is Exportrådet (the Swedish Trade Council) and the project includes a turn-key solution for the communication, the exhibition theme as well as the pavilion design and construction. The EXPO opens on May 12th 2012.

http://eng.expo2012.kr/main.html

Another year is coming to a close, and we hope it has been a good one. We now approach the season where children and the child within us are at the center of the universe. Therefore, this year’s gift from Grow is a donation to the World Childhood Foundation, manifested in an original colorful bracelet.

The colors of the beads each represent an article of the UN Convention on the Rights of the Child, serving as a constant reminder of everyone’s right to a safe and happy childhood, as a foundation for a better future.

To learn more, go to childhood.org

The Skultuna concept store designed by sandellsandberg is now open.
Read more at: www.skultuna.se

Our sister company sandellsandberg arkitekter officially opened their new office in Malmö on the 10th of November.

We were assigned to contribute with the launch of a new strategy for SAS.

SAS completed and delivered on their strategy CORE SAS, and with the new CEO Rickard Gustafson it was time to launch the new strategy

In September the new strategy named “4Excellence” saw the light along with a symbol consisting of the four pillars of SAS´s strategy; Commercial Excellence, Sales Excellence, People Excellence and Operational Excellence.

For more information please visit CEO speach:
Press meeting – Launch New Strategy SAS

Paulig Group with a wide array of strong brands such as Santa Maria, Paulig and Oscar are now working with Grow to optimize their corporate brand strategy.
The Paulig Group is an international enterprise in the food industry, noted for its high-quality brand products. Its key business sectors are coffee, spices, international food and industrial flavourings.
Paulig’s products are enjoyed by millions of consumers in more than 40 countries through retailers, the food industry and caterers. The company is especially strongly placed in the Nordic countries, the Baltics and Russia, and its brands are leaders in many European countries.

On Wednesday May 4th a fire struck our building. Fortunately, the fire did not spread to our section and there was never any serious threat to our servers or their contents.

Thanks to the sterling efforts of both internal and external resources, we have managed to get back on site and continue business as usual. In true Grow style our teams have maintained a consistently high level of performance, with only minor adjustments to project timelines where needed. We greatly appreciate your patience during this time and extend a warm thanks for all of your support.

Grow started a process in 2010 to evolve the Havrefras brand, its strategy and identity. The first result of this work is the launch of a new packaging design for Havrefras. The purpose of the packaging development has been to make the packaging more engaging to consumers and to stand out against competitors on the shelf through appealing design and clear messaging.

Polarica is the leading European supplier of wild game, berries and mushroom products. With the head office located in Haparanda, in the heart of the game and berry forests of Arctic Scandinavia, Polarica processes the raw material with the expertise and experience that has been earned through the years.
Together we will now depart on a brand definition journey, covering all facets of the brand.