Norway Post and Bring

Norway Post and Bring - Vi lever for å levere/Finding New Ways

Challenge

Norway Post, the state owned postal service in Norway, was looking to reposition its brand from a conventional mail service to a vibrant and contemporary logistics solutions provider. With the industry fast becoming diverse and growing stronger due to multiple acquisitions, the need for a clearer positioning and more consolidated offering grew apparent.

Communication

Grow managed a complete pan-Nordic transformation of the brand, completely renewing its image. In order to develop a holistic offering, together with Posten Norway, Grow also created the umbrella logistics brand Bring. This colossal task required Grow to develop a new, connected brand platform, strategy and identity for both Norway Post and Bring, which was implemented across all media channels led by the summarizing brand messages “Vi lever for å levere” and “Finding New Ways”.

Result

The major re-launch of Norway Post and the launch of Bring were deemed the most successful brand launches ever in Norway. The renewal of the iconic Norway Post brand was well received by the public and Bring has quickly achieved a strong brand image with iconic qualities throughout the Nordic region. These impressive results could not have been achieved without the tight partnership that continues to grow today.