Having once been a leader and digital service pioneer in the Nordics, Eniro has met fierce competition from a new generation of companies spearheaded by Google and Facebook. Grow was given the task of reviewing the company’s business model and developing a new flexible offer, aiming to attract and retain new customers.
Going from push to pull
With a unique search function and the best local knowledge, Eniro has an untapped business potential. Their new position is about supporting living neighborhoods by facilitating and simplifying meetings between buyers and sellers. Providing offers so simple and attractive that customers actively seek help with their digital marketing, and so engaging that people use and recommend the services.
Entering a journey of change
A key delivery was the positioning of two major offers for customers and users respectively. In addition we developed a customer value proposition and employee value proposition as well as naming of service packages. To evoke interest, the tool, Närvarokollen, was launched, allowing companies to check their online presence.
“We chose Grow as our Nordic business strategy and, not least, creative partners thanks to their experience of running and implementing major change projects,”
Örjan Frid, CEO and Board member at Eniro.